NOW Foods Supplements, Astaxanthin 4 mg, features Zanthin, Supports Eye Health*, 60 Veg Softgels Review
Our verdict
A straightforward, budget-friendly astaxanthin softgel from a long-running supplement brand, with a moderate 4 mg dose that suits people who want to start low.
Check price on AmazonBest for
Shoppers who want an affordable entry point into astaxanthin from a well-known manufacturer, in a vegan-friendly softgel.
Skip if
You are looking for a high-potency option above 6 mg per serving or need a flavor other than unflavored.
- Form Softgel
- Count 60 Count
- Flavor Unflavored
- Type Multivitamin
- Diet Vegan, Vegetarian
- Benefits Eye Health Support, Immune Support
- Priced 49% below the category median ($23.99 across 63 tracked models)
Pros
- Lower 4 mg dose is a gentle starting point
- Vegan and vegetarian softgels
- Allergen-free formulation
- Competitive price for the category
- Established brand with a long track record
Cons
- Lower potency than many competing astaxanthin products
- 60-count bottle needs reordering roughly every two months
- No flavor variety since it ships unflavored only
Our scorecard
-
Owner rating4.6/5
4.6 average across 1,200 owner ratings
-
Popularity4.1/5
1,200 owner reviews, more than most models here
The overall score is owner satisfaction weighted by how many reviews back it, so a high rating from few reviews counts for less. The bars below show where this model stands against the other home health monitors: bathroom scales, blood pressure monitors, pregnancy and ovulation tests, thermometers, body composition monitors, stethoscopes, glucose monitors and pulse oximeters we track in this category on price, popularity and size. Context, not marks against it, and our read of the data, not a lab test.
Overview
NOW Foods packages its astaxanthin at 4 mg per veg softgel, using the company's Zanthin form, in a 60-count bottle that runs close to a two-month supply at one softgel a day. The formula is unflavored and free of the eight major allergens the brand tracks, which makes it an easy fit for people managing multiple food sensitivities.
At this dose, NOW positions the product as a lower-strength option compared to many astaxanthin supplements on the market that run 6 mg to 12 mg. The maker markets it for eye health and general antioxidant support, and it slots into NOW's broader multivitamin and specialty supplement line rather than standing as a standalone niche brand.
Pricing sits toward the lower end of the astaxanthin category, and the bottle has built a large base of reviews over time, which suggests steady repeat purchasing rather than a one-off trend.
Specifications
| Form | Softgel |
|---|---|
| Count | 60 Count |
| Flavor | Unflavored |
| Type | Multivitamin |
| Diet | Vegan, Vegetarian |
| Benefits | Eye Health Support, Immune Support |
| Allergens | Allergen-Free |
Performance notes
The 60-count veg softgel format at 4 mg per serving is on the lighter end of the astaxanthin dose range found in this roundup, and the vegan, allergen-free profile makes it easy to slot into a range of diets. The maker's stated focus is eye health and immune support.
What buyers say
With a 4.6 rating across roughly 1,200 reviews and reported monthly purchase volume near 3,000 units, buyer feedback leans strongly positive and the product appears to sell consistently.
More from NOW
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$33.95100+ bought last monthView on Amazon
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Frequently asked questions
Is 4 mg of astaxanthin a typical dose?
It is on the lower end compared to other astaxanthin softgels in this category, several of which run 6 mg to 12 mg per serving. Talk to a healthcare professional before starting any new supplement to figure out what fits your routine.
Is this astaxanthin vegan?
Yes, NOW lists the softgels as both vegan and vegetarian, and the product is labeled allergen-free, which can help shoppers avoiding common allergens.
How long does one bottle last?
At 60 softgels and a typical one-per-day serving, a bottle lasts close to two months before you would need to reorder.